What Is An SEO Specialist?

seo specialist

A Search Engine Optimization (SEO) Specialist is a search marketing professional that is responsible for analyzing, reviewing and tweaking websites so they are properly optimized to rank high in the organic listings of the search engine results pages (SERPs). The major purpose of SEO is to increase the number of website visitors, with the goal of generating more leads, increasing sales and generating positive ROI for a business!.

An effective SEO Process involves identifying various keywords that are relevant to a blog or website that will generate pre-qualified website visitors (keyword Research), analyzing websites to identify areas of improvement and fixing all issues (on-page optimization), building relevant and unique content for the blog or website (content strategy), building high quality and authoritative links to your website or blog (link building).